Work Experience

Work Experience

May 2012 – ?
Independent Copywriter, Editor and Communications Adviser at Heinesen.info. Editor-in-chief and journalist at MUSIC.fo. Journalist at Planet.fo.
Editing. Copywriting. Translation (Fo/Dk/En). Web Management and Content Management. Advising small businesses in Communication and Marketing Strategies.
If you need a copywriter, scriptwriter, journalist, editor, translator, proofreader, marketing & communications adviser, supervisor, motivator, inspiring conversation partner, coach, web manager, content developer, project manager, lecturer, event organizer, researcher, survey organizer, tourist guide, host — feel free to contact me.

September 2009 – May 2012
Media- and Development Manager at Kringvarp Føroya, the National Broadcasting Company of the Faroe Islands. Project leader of a team responsible for preparing and launching the company’s new, much improved news website (www.kringvarp.fo). The site has many different functions and is updated several times a day. It also serves as a public archive for all aired radio and tv programs, produced by the company itself. In charge of the radio and tv archives (the physical part of them) and for the staff scheduling and transmitting TV shows. Responsible for the release of several successful music CD’s also, with older music from the Kringvarp archives or new music made for the purpose in collaboration between Kringvarp and external partners.

May 2007 – August 2009
Managing Director at SamVit – Faroe Islands Enterprise – a public organisation, now merged with the Foreign Ministry in the Faroe Islands. The organisation encompassed the former Faroe Islands Tourist Board and the Faroe Islands Trade Council. The two organisations officially merged at year-end 2006. SamVit – Faroe Islands Enterprise was to carry out the chosen national policy regarding trade and industry. The main functions were:  To encourage innovation and enterprise. To advance and develop Faroese trade and industry. To market Faroese products and services as well as the Faroe Islands themselves as business and investment opportunity. To advance and develop tourism in the Faroes and market the Faroe Islands as a tourist destination. In cooperation with other organisations and institutions an aim was to coordinate procedures relating to administration which can benefit all the individual companies. View www.samvit.fo and www.visitfaroeislands.com

July 2003 – April 2007:
Managing Editor at KIWI magazine, a glossy women’s consumer magazine, published by Chili Group. Involved in the start-up process, including concept development. KIWI magazine has a circulation of 200.000 with more than 400.000 readers. It includes practical advice, aimed at making the reader’s hectic life easier – primarily about saving time and money. The main target group is women aged 25-50. Chili Group has a contract with the Danish supermarket chain Netto regarding exclusive free distribution of the magazine throughout Denmark.  View www.kiwimagazine.dk (now www.magasinetlime.dk) and www.chiligroup.dk. KIWI magazine changed name in March 2010 to LIME magazine since the Norwegian supermarket chain Kiwi opened their first stores in Denmark.

December 2002 – April 2003:
A contract position as Project Leader/Coordinator for the Faroese Telecom. Responsibilities included preparing a report about the possibilities for establishing a new commercially-based TV channel to compete with the Faroese national channel.

October 2002 – December 2002:
Moved to her native Faroe Islands for a short period, mainly to produce a TV-film in two episodes about her father, the Faroese author Jens Pauli Heinesen. Responsible for the music and the editing of the film. The music can be heard here.

November 2001 – October 2002:
Managing Editor at the Danish Committee for Health Education, a public service which publishes health-related books and magazines, including UNG, a quarterly magazine distributed to all 13-16 year-old school pupils in Denmark. View www.sundhedsoplysning.dk, www.ung-bladet.dk og www.ung-rejseguide.dk.

February 2000 – October 2001:
Managing Editor and founder of www.kvindekanalen.dk (link to PDF-file!) – World Online’s (now Tiscali’s) online magazine for women with content such as shopping, letters, body & soul, lifestyle & culture, career and IT. Responsibilities included vision, concept development and strategy, as well as maintenance. The staff consisted of an editorial assistant and 40 freelancers. Although the site was the fifth-largest women’s site in Denmark, it was shut down in August 2001 due to financial problems caused by the world wide IT crisis at the time.

July 1997 – April 2007:
Founder and Director of own company (initially to finance studies at the National Film School of Denmark), Heinesen Kommunikation. The company provided consultancy services, specialising in media communications. When she became Managing Director of SamVit in 2007, she had to close down the company due to her official position.

1995-1996:
Marketing Coordinator for Kulturby 96 (Copenhagen – Cultural Capital of Europe 1996). Elin developed the advertising strategy and edited promotional texts and layout for various advertising areas. In addition, she was an advisor for almost 600 cultural projects in the city, providing advice about marketing strategies and advertising, as well as distribution of flyers, signs, banners and flags to various cultural institutions.

1994-1995:
Sales and Marketing Manager at Folketeateret – The People’s Theatre in Copenhagen. She was responsible for planning and controlling the theatre’s marketing plans. She designed and sent out sales letters, designed packages for customers and visitors, edited advertising copy, designed the theatre’s programmes, posters and postcards, as well as organising merchandising, adverts and sponsors.

1992-1993:
Marketing Manager at SMS in Tórshavn – a shopping centre which houses 26 shops, including a large supermarket, post office, bank and cafeteria, and employs 300 people. Elin was responsible for producing weekly five-minute TV broadcasts for national TV, which included reports and adverts. She was also responsible for selling advertising space to the shops and organising weekly events in the centre – cultural, commercial and entertainment.

Jobs before and during college and university studies

Technological Assistant at the Teknovision exhibition in Copenhagen (summer, 1992)
Office Assistant at the Faroese Academy (summer holidays, 1989-91)
Market Researcher, Copenhagen (student job, 1988)
Marketing Assistant at EC-Marketing, Copenhagen (student job, 1987-88)
Sandwich Maid (student job, 1987)
Canteen Assistant at the Faroese House in Copenhagen (student job, 1986-87)
Book Shop Clerk, Tórshavn (summer, 1986)
Office Assistant at the Faroese Academy (summer holidays, 1983-85)
Supply Teacher at a college in Tórshavn (full-time job, 1981-82)
Care Worker at a recreation centre for physically and mentally disabled, Tórshavn (summer job, 1979-1981)
Journalist on the newspaper 14 September and a Faroese cultural magazine Magn (full-time job, 1978-79)
Radio Assistant and Record Archivist, Tórshavn (full-time job, 1978)
Supply Teacher at a primary school (full-time job, 1977-78)
Ticket Office Assistant at Torshavn’s Jazzklub (weekend job, 1976-82)
Attendant at the Faroese National Art Gallery (student job, 1974-76)

Short summary

Line of work Position Years
Culture & Media                                . Journalist, editor and managing editor                                     . 13
IT Webmaster and web editor 11
Marketing Marketing manager and co-ordinator 3,5
Public organisation Managing director 2
Pedagogy Teacher 1,5
Sales Telemarketing 1
..- including managing experience .18